Transforming complex data into actionable insights. A complete redesign of G2's analytics platform that empowered customers to make data-driven decisions.
Understanding the context and setting the stage for transformation
G2 customers were drowning in data. The existing analytics interface was cluttered and overwhelming, making it nearly impossible to extract actionable insights quickly.
Transform the analytics experience into an intuitive, insight-driven platform that empowers customers to make proactive, data-driven decisions with confidence.
A redesigned dashboard with AI-powered insights, progressive disclosure, and customizable views that surface critical information at the right moment.
As the lead designer, I owned the entire UX process from discovery to delivery. This included conducting user research, defining information architecture, creating wireframes and prototypes, establishing the visual design system, and collaborating closely with engineering to ensure pixel-perfect implementation. I also facilitated design reviews, stakeholder presentations, and worked directly with the PM to define feature priorities and success metrics.
Deep diving into user pain points and business constraints
A structured approach to solving complex problems
Conducted 24 user interviews and analyzed usage data to identify pain points. Created journey maps and identified key moments where users struggled to find insights.
Explored multiple approaches through rapid sketching and wireframing. Tested information architecture with card sorting exercises to validate navigation patterns.
Created high-fidelity prototypes with realistic data. Conducted 12 moderated usability tests achieving a 95% task completion rate.
Worked closely with engineering to ensure pixel-perfect implementation. Conducted QA reviews and iterated based on beta user feedback before full launch.
The journey from concept to final design
Started by completely restructuring how information was organized. Created a three-tiered hierarchy: Priority Insights, Deep Analytics, and Custom Reports.
Introduced AI-powered insights that automatically surface the most critical information. The dashboard now adapts to user behavior and priorities.
Refined chart types and visual hierarchy based on user feedback. Introduced interactive tooltips and drill-down capabilities for deeper exploration.
Added finishing touches including smooth animations, loading states, and empty states. Ensured accessibility compliance and responsive behavior across devices.
Quantifiable impact on user experience and business metrics
Users find critical data points 60% faster than before
Up from 30% with the previous interface
Monthly active users engaging with analytics
Early detection of at-risk accounts improved retention
What I learned from this project
Showing too much data upfront overwhelmed users. By layering information and letting users drill down on demand, we dramatically improved comprehension and task completion.
AI-powered insights needed clear confidence indicators to build trust. Users wanted to understand why certain alerts were surfaced and how recommendations were generated.
Different users have different priorities. Giving them control over their dashboard layout and which metrics to prioritize increased engagement and satisfaction significantly.